WTF?

A few weeks back these curious adverts began springing up on billboards I was passing on a daily basis.

At first I just dismissed them as the marketing slogans for a new Manic Street Preachers album.

Well perhaps not.  But they had that shouty pseudo-intellectual feel to them and you could see the bafflement on the faces of passing motorists.  Which is no bad thing.

But what essential consumer item were they trying to flog?

Now most of the billboards have changed to the usual mix of adverts for inane TV programmes, insurance, Scandinavian furniture and the like.

The usual suspects in other words.

With no sign at all of any follow up or explanation for these cod-existential pronouncements.

Perhaps the advertiser is playing the long game and more random statements will appear in your town before we are all told that our happiness as consumers lies in a new brand of washing powder?

Or is this just what advertising agencies do to fill up their hoardings when the order books dry up?

In other words are these just another sign of the (hard) times?